The former OJHL captain gets set to lead marketing, social media and events
MISSISSAUGA July 3, 2026– The Ontario Junior Hockey League (OJHL) is proud to announce the appointment of Noah Vandervinne as the league’s new Director of Marketing & Events. Vandervinne, a former OJHL player and team captain, returns to the organization to lead its marketing initiatives, social media strategies, and event operations.
Vandervinne brings a unique blend of on-ice experience and business acumen to the league. During his playing career in the OJHL, he suited up for the Pickering Panthers and the Cobourg Cougars. He also demonstrated strong leadership as the Captain of the Lindsay Muskies and was selected to participate in the 2019 OJHL All-Star Game.
“We are thrilled to welcome Noah back to the OJHL in this new capacity,” said Marry Savoy, OJHL Commissioner. “Having an alumnus who intimately understands the player experience and the fabric of our league is invaluable. Noah is a driven professional with a true passion for the game. We saw this firsthand a couple of years ago when he proactively reached out to the OJHL Foundation to generously donate proceeds from his business. We are excited to see him take the reins and elevate our social media presence, marketing campaigns, and premier events.”
Professionally, Vandervinne holds a degree in Business Administration – Marketing from Durham College. He is an established entrepreneur, having founded and grown Happy Hockey Apparel, a hockey-focused e-commerce brand. Through this venture and his previous role as a Marketing Manager for Integral Hockey, he has developed extensive expertise in brand development, digital marketing, content creation, and community partnerships.
“I’m incredibly excited to join the OJHL in this new role, said Noah Vandervinne OJHL Director of Marketing and Events. Having played in the league, I know firsthand the calibre of hockey, the passion of the communities, and the impact the OJHL has on players’ development both on and off the ice. To now return in a professional capacity is a full-circle opportunity, and I’m grateful for the chance to help elevate and grow the league’s brand moving forward.”
In his new role, Vandervinne will immediately take charge of expanding the league’s digital footprint, enhancing fan engagement, and managing the execution of all major league events.
About the OJHL – “League of Choice”
The Ontario Junior Hockey League is the largest Junior ‘A’ league operating under the auspices of the Canadian Junior Hockey League with 24 member clubs. A proud member of the CJHL and Ontario Hockey Association, the OJHL was originally named the Ontario Provincial Junior ‘A’ Hockey League and it was formed out of the Central Junior ‘B’ Hockey League in 1993-94. With a long and storied history of developing players for the next level, including U SPORTS, the NCAA, CHL, minor pro ranks and the NHL, the OJHL had more than 135 commitments in 2024-25, including 54 to NCAA Division 1 and 29 to the Ontario Hockey League. In addition, the OJHL had 39 OHL Affiliate Players who played 152 OHL games. Thirty OJHL alumni were on NHL rosters at the start of the 2025-26 season.
For more information on the Ontario Junior Hockey League, follow us on Instagram (@OJHLOfficial), X (@OJHLOfficial) and Facebook (OJHLOfficial) and visit www.ojhl.ca
