MILKUP RETURNS AS PRESENTING SPONSOR OF 2025 OJHL GOVERNORS’ SHOWCASE 

All 24 teams to play in front of NHL, CHL, NCAA, U SPORTS scouts Sept. 15-17 in Niagara Falls

September 9, 2025, Mississauga, ON Today the OJHL announced MilkUP is returning as presenting sponsor of the 2025 Ontario Junior Hockey League Governors’ Showcase. The OJHL is hosting the annual Governors’ Showcase in association with the Niagara Falls Canucks Junior A Hockey Club from Sept. 15-17, 2025, in Niagara Falls, Ontario, at the state-of-the-art Gale Centre. 

“The OJHL Governors’ Showcase is one of the premiere events of the OJHL season that showcases all 24 teams in one location,” said OJHL Commissioner Marty Savoy. “We are thrilled to have MilkUP back as the presenting sponsor and have appreciated the Dairy Farmers of Ontario’s past support of the OJHL and look forward to many more years to come.”

“We are proud to sponsor the 2025 OJHL Governors’ Showcase,” said Cheryl Smith, chief executive officer at DFO. “Through MilkUP, Dairy Farmers of Ontario is committed to supporting youth and encouraging them on their athletic journeys. “We are proud of these remarkable athletes and look forward to watching them showcase their best skills at the Governors’ Showcase. Their talent is truly inspiring, and we are thrilled to support them as the presenting sponsor.”

The Showcase is being hosted in the beautiful and iconic destination of Niagara Falls for the second straight year. The Gale Centre in Niagara Falls is a fully accessible facility with full concessions, pro shop, 20 dressing rooms and plenty of meeting room space to meet the needs of the OJHL Governors’ Showcase. 

The OJHL Governors’ Showcase is one of the largest junior hockey showcases in North America, with the event annually attracting more than 150 scouts from various levels of the game, including NHL Central Scouting, the 32 NHL teams, NCAA Division I and III, the CHL and U SPORTS.

All 24 OJHL teams will convene on Niagara Falls and play two games each over the three days of the Showcase. These regular season games count towards the OJHL season standings.  All games will be webcast by the OJHL’s webcast partner, FloHockey. All games will use Video Goal Review (VGR), which was implemented last season in the OJHL.

Day passes for all fans will be sold for $20 in the Main Rink Entry area box office of the Gale Centre. Children under the age of 12 will be admitted free of charge.   

As presenting sponsor of the OJHL Governors’ Showcase, MilkUP will have branding on all collateral materials in and outside of the venue involved with the OJHL Governors’ Showcase, including images, videos and webcasts of the event again this year. 

Click the link for the OJHL’s September schedule, including all 24 games being played during the Governors’ Showcase:  https://www.ojhl.ca/stats/schedule/all-teams/74/9?league=1

The Ontario Junior Hockey League is the largest Junior ‘A’ league operating under the auspices of the Canadian Junior Hockey League with 24 member clubs. The OJHL had more than 135 commitments in 2024-25.

About Dairy Farmers of Ontario

Dairy Farmers of Ontario (DFO) is the marketing board for the largest sector of Ontario agriculture. Our mission is to provide leadership and excellence in the production and marketing of Canadian milk for a dynamic, profitable growing dairy industry. Ontario’s 3,187 dairy farmers, their families and employees are proud to produce high-quality milk for Canadians. For more information, visit www.milk.org.

About MilkUP

MilkUP is Dairy Farmers of Ontario’s bold and dynamic Gen Z lifestyle brand. Whether through academics, sports or entertainment, MilkUP is there encouraging Gen Zs to ‘milk every moment’. Our brand motivates Ontario youth using authentic experiences that inspire them to realize their untapped potential and re-embrace milk as a lifestyle staple. Learn more about MilkUP initiatives at new.milk.org/MilkUP.

About the OJHL – “League of Choice”

The Ontario Junior Hockey League is the largest Junior ‘A’ league operating under the auspices of the Canadian Junior Hockey League with 24 member clubs. The OJHL is the home of the 2024 Centennial Cup champion Collingwood Blues. A proud member of the CJHL and Ontario Hockey Association, the OJHL was originally named the Ontario Provincial Junior ‘A’ Hockey League and it was formed out of the Central Junior ‘B’ Hockey League in 1993-94. With a long and storied history of developing players for the next level, including U SPORTS, the NCAA, CHL, minor pro ranks and the NHL, the OJHL had more than 135 commitments this past season.

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